Weddings, Business and Brides
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Examines what is called the Ceremonial Occasions industry in Japan, in particular the commercialized production of contemporary weddings there. Based on anthropological fieldwork conducted in a wedding parlour.
'"Packaged Japaneseness" represents an unusual phenomenon in recent ethnography on Japan A new aspect is the incorporation of analytic perspectives and emphases that have proliferated in the field over the past decade.' - Walter Edwards, Journal of Japanese Studies