1st Edition

Marketing and Retail Pharmacy



ISBN 9781857752021
Published June 30, 1996 by Routledge
176 Pages

USD $42.95

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Book Description

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.