1st Edition

Marketing Higher and Further Education
An Educator's Guide to Promoting Courses, Departments and Institutions





ISBN 9780749432942
Published December 31, 2001 by Routledge
153 Pages

USD $71.95

Prices & shipping based on shipping country


Preview

Book Description

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.